top of page
PAIN RELIEF GEL
Branding & Packaging Redesign Project
November - December 2025
Agency: ThioTerra Digital Marketing
Client: Ovina (Industry project)
Category: Re-branding Packaging Re-design
Scope: Logo + Tube + Carton
Role: Concept, Visual Design, Packaging Layout
The challenge was to design packaging for a pain relief gel that felt medically reliable, stood out on shelf, and communicated usage clearly across formats.
Why?
The client asked for a complete rebranding of their product, along with changes in elements, colours and typefaces- changing up the brand language fully, to make it look distinguishable from other products of the same category.
How?
Changing colours but keeping the essence similar, emphasizing on the main features of the product like fast action, targeted relief and long lasting comfort.
Revamping the brand
Client:
Make it more minimalistic, geometrical and symmetrical.
Overall give it a more modern look.
Some ideations
Final Design
More Projects
bottom of page